Katey Basye

A Senior Staff Product Designer with nearly ten years of experience in complex enterprise SaaS spaces.

I specialize in defining strategy and design for complex, ambiguous spaces, leading zero-to-one launches, influencing product roadmaps, and driving multimillion-dollar outcomes. My focus is on helping teams cut through complexity to deliver clarity at scale, while also exploring how emerging technologies like AI can make enterprise software more intuitive and human.

Featured case studies

Expanding into front-office CRM by creating a "CSM-minded" Customer Success product that beats competitors and accelerates adoption

Expanding into front-office CRM by creating a "CSM-minded" Customer Success product that beats competitors and accelerates adoption

ServiceNow

cross-functional leadershipdesign systemsdesign visionproduct strategyresearch synthesiszero-to-one

Optimizing intraday workforce management to improve service levels and agent productivity

Optimizing intraday workforce management to improve service levels and agent productivity

Salesforce

zero-to-oneproduct strategydesign systemsdesign visioninformation architectureinteraction design

What I’m experimenting with

After hours, I’ve been diving into projects that mix design, code, and curiosity. They’re about playing with ideas, building new skills, and exploring where design, AI, and product sense intersect.

Vibe coding → teaching myself modern building and making all my ideas. Always evolving my process for building with AI. Logging it a bit here.

Find Upick Farms → a surprisingly complex side project where I’ve built a data pipeline to find and enrich upick farm data and deployed it to a full directory. Part coding exercise, part playground.

AI Product Management Certification from Maven → Starting October 18, 2025. “#1 Rated AI Certificate. Acquire the skills needed to confidently build AI products, positioning yourself for success in the AI world.”