Strategic Entry: Creating ServiceNow’s Customer Success Product in a Competitive Market

Strategic Entry: Creating ServiceNow’s Customer Success Product in a Competitive Market

Strategic Entry: Creating ServiceNow’s Customer Success Product in a Competitive Market

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Project overview

  • Role: Lead Product Designer (Strategy, UX, IA, Design Direction)
  • Timeline: Aug 2023 – Present
  • Team: 4 Designers (including me), 1 PM, 1 Researcher, ~10 Engineers
  • Outcome: Helped define and deliver a strategic Customer Success product; contributed to one of the fastest-growing business units at ServiceNow

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